About Us, Our Courses, and Our Mission

Nice to meet you! Let’s learn and change the world!

Chicago and Austin, interactive and academia

People in the movement to end slavery seem to share an intense, internal drive to make a difference. Somehow they became aware of the reality that slavery has never been eradicated. They acknowledge and recognize that many of the goods they consume generate profit through slave labor. It’s a disgusting reality.

And too many people try to ignore it or pretend it’s not real. 

We found each other because wanted to find effective ways to teach about trafficking that are impactful, measurable, and can be scalable worldwide. Combining our skills toward that shared goal has powered our courses (and consumed us) since 2021.

PBJ Learning is the culmination of our lives’ work. We really believe the basic skills our courses provide are absolutely bare minimum knowledge people need to survive in a society. 

Thank you for being here, no matter how you found us!
Billy Joe and Dave

PS Join our email list – we’ll stay in touch.

Billy Joe Cain, Co-Founder, Creative Director

Billy Joe has spent 30 years in the interactive space, creating award-winning games, simulations, educational programs, and “gamified” training products. He has launched a new EA Sports franchise, built products for Nickelodeon, delivered a flight simulator for the United States Air Force, and created and maintained online educational programs to improve critical thinking, math, and vocabulary skills. Now, his mission is to prevent human trafficking.

Billy Joe has been building educational products to fight trafficking since 2017, because his children were being groomed by a sex predator, whom he had known as a friend for years. 

For his nonprofit, Radical Empathy Education Foundation, he developed an immersive Virtual Reality (VR) experience which, in 15 minutes, demonstrates how anyone could be psychologically manipulated into becoming a victim of human trafficking. 

Billy Joe co-founded PBJ Learning with his partner, David Deeds, to provide online certificate-level training around the world.

He is a member of the Prevention Workgroup of the Texas Human Trafficking Prevention Taskforce for the Office of the Attorney General of Texas, Central Texas Coalition Against Human Trafficking (CTCAHT), and the Tarrant County 5-Stones Taskforce.

Dr. David Deeds, Co-Founder, Education Director

David brings over 10 years of experience researching and raising awareness about human trafficking. In that time, he has hosted events, engaged legislators, and found innovative ways of working against human trafficking while informing others. He has conducted a content analysis on more than 5,000 pages of textbooks that revealed criminal justice students are exposed to very little literature on human trafficking in schools. Additionally, David’s doctoral capstone work focused on educator pedagogy to investigate a possible gap in student understanding about human trafficking, the educators.

Beyond research, David has worked with nonprofits for more than three years and has helped design a roll-call training to help police officers identify human trafficking victims. He has also participated in outreach to potential victims and participated in many discussion panels and conferences as an expert of human trafficking.

David has spent the entirety of his educational career in Illinois working to educate people about human trafficking and make a difference. He has created a fundamentals course based upon 10 years of teaching the definition, specifics, and preventative actions of human trafficking at College of DuPage and Governors State University. PBJ Learning’s Human Trafficking Essentials course is the result of that decade of hands-on teaching.

Adam Zarnowski, Advisor

PBJ Learning Advisory Board Member Adam Zarnowski
PBJ Learning Advisory Board Member Adam Zarnowski

Adam Zarnowski specializes in matters of human trafficking, sexual and domestic violence, and crimes against children. 

He currently works with the Anti-Human Trafficking Intelligence Initiative, and his personal mission in life is to end human trafficking. He uses his skills in intelligence, psychology, and social work to protect and aid vulnerable populations.

Read Adam’s welcome announcement.

Theresa Ryan-Rouger, Advisor

PBJ Learning Advisory Board Member Theresa Ryan-Rouger is an experienced human rights lawyer, lecturer, published researcher, and development project leader with expertise in International Human Rights: Children's rights, SASE, Human Trafficking, Business and Human Rights
PBJ Learning Advisory Board Member Theresa Ryan-Rouger is an experienced human rights lawyer, lecturer, published researcher, and development project leader with expertise in International Human Rights: Children’s rights, SASE, Human Trafficking, Business and Human Rights

Theresa Ryan-Rouger, B.A., LL.B, LL.M (University of London), is an experienced human rights lawyer, professor of human rights law, published researcher, and development project leader with expertise in international human rights, specifically regarding human trafficking. 

She is on the board of Agir Ensemble Pour Les Droits Humains and is the director of Global Movement of Hope.

She brings her significant experience and wisdom to ensure international concerns are incorporated and addressed in PBJ Learning’s training courses.

Read Theresa’s welcome announcement.

Marielle Combs, DNP, RN, CNE, Advisor

Marielle Combs is an experienced certified nurse educator, published author (“Human Trafficking: Empowering Healthcare Providers and Community Partners as Advocates for Victims“), and advocate for increasing anti-human trafficking awareness. She is the nursing education director for the anti-trafficking non-profit organization Exitus. Dr. Combs uses her educational expertise to empower future nurses and the community in human trafficking identification, rescue, and the healing of survivors. Her extensive educational experience will guide PBJ Learning’s training curriculum.

Read Marielle’s welcome announcement.

What distinguishes PBJ Learning courses from other anti-slavery training?

The structure and design of our courses is intentional, and we are open to improvement at any time. Here are the hallmarks of each of our courses.

Rigorous Course Content

Our materials are sourced from experts in the field, scientifically researched peer-reviewed studies, legal requirements, survivors, advocates, and other authoritative sources.

They are then reviewed by our advisers to determine which data is the most trustworthy. At that point, we translate those into the course material itself.

Finally, once our courses go “live,” we continually update training to improve results.


Measurable, Assessment-Based Certificates of Mastery

Students earn post-course certificates that ensure understanding of the core learning objectives. These objectives are defined clearly by legal requirements or by experts in their fields. They are awarded for performance, not completion.

Pre-course assessment. Every course opens with an assessment to determine a baseline of an individual’s current understanding. This baseline helps us measure the effectiveness of our training.

Post-course assessment. Students must reach a certain mastery level of learning objectives before they receive their certificate.

Certificates are accessible online and sharable through email. Alumni and those approving continuing education credits have access to the certificate as well as the learning objectives from the related course.

Interactive Lessons and Activities

Interactive learning is six times better than passively watching videos or reading.

A study from Carnegie Mellon University shows that students using interactive learning out-perform students only learning through instructional videos by a factor of six to one.

“While more watching, reading and doing all predict better learning outcomes, the amount of learning associated with each activity done was six times greater than for each video watched or page read.” 

Mistakes lead to wisdom, so we give students interactive tools to practice with their new information. When they need it, we point students to the correct information. Our students can progress when they feel comfortable with what they have learned.

Learn when you want wherever you want, on any browser

All courses are optimized for use on smartphone browsers, tablets, and laptops. If you can access the internet, you can access your courses.

Bite-sized videos, lessons, and activities

Your time is important to you. Everything is built to allow you to go “just a little further” instead of feeling the dread of watching an unstoppable 30 minute video.

Instructional and animated videos

Learning objectives are paired with, and integrated within, the most appropriate video techniques. 

PBJ Learning's Mission​

PBJ Learning exists to end human suffering through education, awareness, and personal action. Effective, fact-based, victim-centric education is vital if we are going to make a difference. We want to explain the reality of this issue and dispel myths at the same time. We believe prevention through education is better.

How we are doing it: We provide the most effective human trafficking prevention education training programs through your web browser. Online delivery allows us to improve and update our materials immediately, and be confident the instructions are current. Our courses are written by experts in the field, including survivors, law enforcement, social service providers, parents, corporate trainers, and ongoing education providers. Advisers continually review our materials to meet new educational challenges. Online delivery allows us to make changes as often as our advisers suggest.

We believe education should always be available and easily accessible, so we created a system to let you learn what you want, when you want it, and where you want to learn it.

Let’s get started!
Billy Joe and Dave